The Merchant Processing Guru Tip#1: The credit card processing industry has trained merchants to ask one thing

The Merchant Processing Guru Tip#1: The credit card processing industry has trained merchants to ask one thing, “What is your rate?” Wow, if you knew how far off the mark that question is… There is so much that goes into the make up of your credit card processing services than just one rate. In fact Visa and MasterCard have over 70 separate rates each that could potentially be used for each card you run. Knowing which ones are relevant to you and your industry is key to understanding how you are charged for the cards that you run. You will become an expert at this shortly, just keep reading my posts and you will know all you need to know very soon. I want you to know enough to make your own educated decision from now on. Once you understand what to look for and what you are not being told by everyone else, you will not need to wonder continually whether you have the best set up for your credit card processing, you will know that you do.

We should first work on educating ourselves to know what to look for and what to ask before we can get to the bottom of what is truly being offered. Most reps will offer you one great rate that is designed to capture your interest but keep from you the “rest of the story”. To find out the “rest of the story”, keep reading my daily posts…

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